ALEXANDRA LONSDALE

STAYAHEAD CONSULTING
Mobile: 07971 883472 | Email: alex@stayaheadconsulting.com

PROFESSIONAL PROFILE

A results-driven, strategic marketing professional with a successful track-record in achieving profitable business growth through the creation and execution of robust marketing strategies. Over 20 years pan-European marketing and consultancy experience. Significant experience inmarketing strategy, brand and loyalty management, customer experience, product development and marketing / digital communications.Excellent interpersonal, communication and negotiation skills, enabling the ability to develop strong relationships and influence decisions. A fast learner and an inspirational leader, who thrives in challenging, fast moving environments.

EMPLOYMENT HISTORY

STAYAHEAD CONSULTING • Jan 2017 - Present
Strategy, Marketing and Loyalty Consultant

Creating and implementing unique solutions to help companies deliver sustainable business growth and competitive advantage. Main focus is on helping clients “create value from delighting customers”through robust strategic planning to effective implementation.
Clients include: Reward Insight, BINK, Sandler Training, Investec, Ashwood Motors, Positively Putney

AMERICAN EXPRESS, GLOBAL NETWORK SERVICES
Business Development Director • Dec 2004 – Oct 2011

Responsible for the business growth of two of the largest “franchise” bank partnerships in Europe – Bank Hapoalim (BH), Israel and PBZ Card (PBZC), Croatia, with combined billing of over $5BN and profit of $18M annually.

AMERICAN EXPRESS, GLOBAL NETWORK SERVICES  • Dec 2004 – Oct 2011
Business Development Director

Responsible for the business growth of two of the largest “franchise” bank partnerships in Europe – Bank Hapoalim (BH), Israel and PBZ Card (PBZC), Croatia, with combined billing of over $5BN and profit of $18M annually.

Marketing Director

Led a team of six to create and implement robustend-to-end marketing strategies to deliver business growth and meet targets for American Express across 12 franchise bank partners.

  • Managed and delivered key initiatives across all key marketing disciplines; strategy, planning, product management, new product development, acquisition, loyalty and brand management.
  • Launched 3 new partnerships involving new brand strategies, new products and loyalty programmes.
  • BARCLAYS BANK • Aug 2003 – Dec 2004
    Head of Business Banking Customer Insight

    Responsible for leading a team of three to deliver first-class customer, competitor and market analysis to key Business banking stakeholders including the Executive Team, Strategy and Marketing teams.

    VALORIS CONSULTING • July 2000- July 2003
    Strategic Marketing Consultant

    Assisted clients in developing a range of business & marketing strategies, proposition development, CRM and segmentation strategies.
    Key clients include: LloydsTSB, Halifax, AXA, MBNA, Centrica, Scottish Life, Daily Mirror.